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SAMUEL TITCHENER

GROUP ACCOUNT DIRECTOR

HEALTHCARE BRAND AND MARKETING COMMUNICATIONS

CONTACT

BRAND STRATEGY

Insight identification & gap analysis
SWOT analysis
Strategic plan development
Market immersion & environment analysis

COMMS PLANNING

Brand activation
Brand campaigns
Messaging
Tactical initiatives
Multichannel / Omnichannel

PRE-LAUNCH

Market landscaping
Disease awareness
Value proposition
Engagement models

LAUNCH

Brand positioning
Brand ID development
Brand plan development
Brand story
Creative development

LIFE-CYCLE MANAGEMENT

Brand revitalisation / refresh
Positioning and market analysis
Behavioural analysis

LOCALISATION

Global/local positioning adaptation
Market research
Local campaign adaptation
Translations

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